A Kingman Police Department motorcycle during Coffee with Cops in Kingman (Photo: Charles Black/MCR/File Photo)
KINGMAN – In an effort to recruit new officers, Kingman Police Department (KPD) is partnering with the New Zealand Police (NZP) for a bold, new marketing campaign.
The official unveiling of the exciting new marketing campaign artwork will take place at a formal news conference at 11 a.m. June 4 in the Kingman City Council Chambers, 310 North 4th Street.
KPD reached out to NZP in January 2019, after seeing the proven results of their new marketing campaign. Their strategies are geared toward recruiting younger people into a law enforcement career.
“It’s a new era, and to reach the younger people to join law enforcement has been a struggle, not only for rural Arizona, but internationally,” said KPD Chief Robert DeVries. “We needed a better way to showcase Kingman as a great, diverse community to be in, and to be part of the local law enforcement of this community.”
“New Zealand Police are really happy to share their recruitment ideas and campaign material with our international colleagues in Kingman. We are both aiming for the same thing, which is to recruit fantastic people into our organisations, who will help us make our cities and country safer,” said Helen Flannery, senior marketing advisor at the New Zealand Police.
“We like to add a bit of Kiwi humour to our campaigns and are keen to show that NZ Police is an organisation which, while doing serious work, is an organisation with a positive and warm culture, and where people are encouraged to be their best selves and bring their unique set of skills to their job.”
As research has shown, changing gears, from a more traditional approach to law enforcement recruitment, has become a staple in order to appeal to younger adults who are curious about a law enforcement career.
Currently, KPD offers great benefits to new recruits like every other weekend off, a take home vehicle and gear and uniforms.